The purpose of this organization is to ensure better standards of living through better selling and marketing education and to provide sales and marketing education professionals with effective and continued professional leadership by: 

 

Assisting in the development of local sales and marketing professionals and supporting them through educational services, programs, discussions groups, networking opportunities, forums, panels, lectures, workshops and other educational efforts.

 

Encouraging the cooperation and exchange of information and ideas among members for educational and professional development purposes.

 

Providing educational and research information about selling, sales management and market practices.

 

Promoting acceptance and understanding of selling and marketing as a profession and further the educational understanding of the basic concepts of the competitive free enterprise system.

 

Conducting public awareness and education by recognizing outstanding performance in selling and marketing with an honoree banquet.